Maitsev Sushi Ecommerce
Metrics
01
Overview
Maitsev Sushi came to us with a real problem: their online presence didn't match the quality of their product. Orders were scattered, the catalog was hard to manage, and customers had no seamless way to buy food and alcohol together. We built them a full-scale e-commerce platform from scratch — combining a restaurant delivery service with a premium alcohol store of 6,000+ items, powered by a custom CMS, automated supplier parsing, Montonio payments, and GSAP-driven animations that make the experience feel alive.
02
Development
We kicked off with a deep discovery phase — mapping out the client's workflows, understanding how their suppliers operated, and studying what their customers expected. The core challenge was architectural: how do you unify food delivery and alcohol retail under one roof without making either feel compromised? Our answer was a purpose-built database structure in PostgreSQL with Redis caching, capable of handling thousands of concurrent requests without breaking a sweat. The front-end was crafted in Next.js with GSAP animations and parallax effects that bring the brand to life on screen. On the back end, we built an automated parser that pulls product data directly from suppliers — eliminating hours of manual catalog work every week. Montonio integration handles all Estonian bank links and card payments seamlessly. Managers get real-time notifications via Telegram and email the moment an order lands.
03
An Experience Worth Coming Back To
Most food delivery sites feel like a chore. We built Maitsev Sushi to feel like a pleasure. Every interaction — from the animated loading screen to the parallax hero and smooth category transitions — was designed to reflect the premium quality of the brand. GSAP-powered animations respond to scroll and cursor movement, creating a sense of life on screen that generic templates simply can't match. The result is an interface that earns trust before the customer even adds their first item to the cart.
04
Checkout That Doesn't Get in the Way
Cart abandonment is the silent killer of e-commerce revenue. We eliminated every unnecessary step between 'add to cart' and 'order confirmed'. Food and alcohol items mix freely in a single cart. Montonio handles the full payment flow — supporting all major Estonian bank links (Swedbank, SEB, LHV, Luminor, Coop) as well as Visa and Mastercard. Once an order is placed, the customer receives an instant email confirmation and the manager gets a Telegram notification. Average time from landing on the site to completing a purchase: under three minutes.
05
6,000 Products. Zero Manual Updates.
The alcohol catalog alone has over 6,000 items. Keeping it accurate manually would require a full-time employee. Instead, we built an automated supplier parser that connects directly to supplier data feeds, pulling product names, descriptions, prices, and availability on a schedule. When a product goes out of stock, the site updates automatically. When new items arrive, they appear in the store without anyone touching the CMS. The admin panel still gives the team full control for manual edits, promotions, and featured products — but the heavy lifting is handled by the system.
06
The Full Picture
Six months of work. One platform that handles everything. Since going live, Maitsev Sushi has seen corporate and event orders double, returning visitors grow by 45%, and a click-through rate of 15.5% — well above the industry average of 2–3%. The site scores 92/100 on Google PageSpeed. The team manages their entire catalog, pricing, and promotions through a CMS that requires no technical knowledge. And the platform scales: whether it's a quiet Tuesday afternoon or the rush before New Year's Eve, the infrastructure handles it without a hiccup.